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Yellow Pages refers to a telephone directory of businesses, categorized according to the product or service provided. As the name suggests, such directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term Yellow Pages is now also applied to online directories of businesses.

The name and concept of "Yellow Pages" came about in 1883, when a printer in Cheyenne, Wyoming working on a regular telephone directory ran out of white paper and used yellow paper instead. In 1886 Reuben H. Donnelley created the first official yellow pages directory, inventing an industry.

Today, the expression Yellow Pages is used globally, in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a proper noun.

Online Yellow Pages are known as IYP or Internet Yellow Pages. On a broader scale they are known as vertical directories. There are consumer oriented and business oriented varieties. All providers of IYP offer online advertising.

IYP offers listings differently than standard search engines. Where search engines return results based on relevancy to the true search term, IYP returns results based on a geographic area.

Studies by independent companies such as Nielson and comScore have shown that Internet Yellow Pages have a very slim percentage of total Internet searches. The majority, over 85% of all Internet searches, occur on the major search engines Google, Yahoo and Bing. These search engines also provide yellow page business listings as a part of their search results.

Advertising on IYP is typically available with numerous a la carte choices. These choices become small "individual sales presentations" which makes it easier for sales reps to sell large advertising packages.

Saluja Yellow Pages is a venture of Saluja Financial Services Pvt. Ltd which was established in 1990 with famous name of Saluja Investments.

The company recognizes the need for consultant staff to excel, obtain satisfaction from his employment, develop his professional abilities and receive proper financial rewards and security. selects outstanding individuals, provides them to client for challenging work and increased responsibility based on a record of achievement and demonstrated potential for further progress.

To achieve this as a learning organization, we operate within the framework of core values which include cohesive management, financial stability and strength, Professionalism, stable structure, strong performance ethic, shared value, team-ship and empowerment, honesty and integrity, motivated staff, transparency and honesty of actions, etc. These practices are geared towards delivering Continuous Quality Improvement (CQI) results to our clients on Just in Time (JIT) basis in all circumstances.


 
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